The Benefits of Gift Cards for Employees and Employers

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Employee rewards and recognition programs are an excellent way to improve employee engagement. Appreciating people for their work is a tried and tested way to build employee motivation, increase their productivity and cultivate loyalty toward the organization. 

While bonuses often grab employee attention, appreciation through boosting employee compensation can quickly get expensive, especially for small businesses. Another drawback is that it often gets absorbed into employees’ day-to-day transactions and rarely ever makes for something memorable, unlike other options that include gift cards, vouchers, experiences, etc. 

According to the Incentive Research Foundation, employee rewards such as gift cards are excellent employee benefits to receive. They are as effective as any cash-based reward and have shown similar spike levels in employee motivation, productivity, and job satisfaction. 

Benefits of Gift Cards for Employees and Employers

Allows Employees to Treat Themselves

When employees receive a gift card or voucher, they have the liberty to spend it on something they may have had their eye on for a while, without worrying about setting aside money for it.

Gift Cards are More Memorable

Gift cards for employees also establish a trophy value and create a lasting reminder of the employee’s achievement. While a cash reward...

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JONATHAN MABERRYis a New York Times best-seller, five-time Bram Stoker Award-winner, anthology editor, comic book writer, executive producer, magazine feature writer, playwright, and writing teacher/lecturer. He is the editor of Weird Tales Magazine and president of the International Association of Media Tie-in Writers. He is the recipient of the Inkpot Award, three Scribe Awards, and was named one of the Today’s Top Ten Horror Writers

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