Leverage Marketing by Integrating Traditional Marketing with Digital MarketingPublished 1 month ago Views (18) Business Technology
Before the age of digital marketing, direct mail was the primary tool for direct-to-customer brands. Nowadays, some businesses prefer online marketing to its paper-based precursor. However, it doesn’t mean that the two marketing practices cannot work together.
Today, many businesses discover that by integrating direct mail with digital marketing, their chances of success soar. On one hand, they engage customers through modern mediums like email and social media. On the other hand, direct mail helps them target specific prospects and garner more effective responses from them.
You can also combine direct mail with digital marketing to boost your business. Here are a few tips on how to achieve that!
Use Direct Mail Automation Software
The common digital marketing campaign runs on social media channels like Twitter, Facebook, and Instagram. Additionally, it uses Google and website landing pages to increase conversion rates. Its success depends on the amount of high-quality traffic it can generate. And, here is where direct mail becomes surprisingly effective.
The online campaign may target a wide audience based on metrics and user behavior. However, when you add direct mail to your strategy, you get to reach the leads who are most likely to convert into sales.
Chuck Wendig is the New York Times and USA Today bestselling author of Star Wars: Aftermath, as well as the Miriam Black thrillers, the Atlanta Burns books, Zer0es/Invasive, Wanderers, and the upcoming Book of Accidents (July 2021). He’s also worked in a variety of other formats, including comics, games, film, and television
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