Flash Entertainment plans a KSA office as sector booms

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Flash Entertainment plans to open a stand-alone office in Saudi Arabia within 3 months as the Kingdom is becoming a hotspot for events and leisure.

The entertainment firm, based in the UAE, is one of the Middle East’s leading live entertainment companies known for organizing some of the biggest global events, including several Formula One Abu Dhabi Grands Prix, the FIFA Club World Cup, UAE National Day, the AFC Asian Cup — arguably the biggest event in the region prior to the upcoming Qatar World Cup — and even Pope Francis’s visit to the UAE in 2019, which saw over 180,000 people in attendance.

“The new office will be the Saudi headquarters, it’s a stand alone, it’s not a branch,” the company’s CEO John Lickrish told Arab News. “We have a branch office in Dubai but here we wanted to set up our own office.” The new office will create 25 jobs for Saudi citizens. Lickrish who was in Riyadh for the fourth edition of the Saudi Entertain- ment and Amusement Expo this week was attending the event to touch base with the local commu- nity in the sector.

“I’m here to touch base with the local community suppliers and...

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Kwame Alexander is a poet, educator, publisher, and New York Times Bestselling author of 36 books, including SWING, BECOMING MUHAMMAD ALI, co-authored with James Patterson, REBOUND, which was shortlisted for prestigious UK Carnegie Medal, The Caldecott Medal and Newbery Honor-winning picture book, THE UNDEFEATED, illustrated by Kadir Nelson, and his NEWBERY medal-winning middle grade novel, THE CROSSOVER.

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